E Liquid / E Juice – Electronic Cigarette Liquid

E Liquid / E Juice – Electronic Cigarette Liquid

E Liquid also known as E Juice is a liquid that you find in electronic cigarettes. What is E Cigarette Liquid? – We explain and provide a list of well established companies that sell E Liquid.


What is E liquid?

Electronic cigarettes use e liquid found within a cartridge which is used in the smoking device. The liquid is made generally from only 5 ingredients. Primary a water based nicotine solution the ingredients include nicotine, water, propylene glycol, glycerol and flavoring.

Some brands slightly differ, one leading British electronic cigarette brand/company called Intellicig who manufacturer their own e-liquid called ECOpure use only 4 ingredients; ethyl maltol, glycerol, deionised water and nicotine and are often rated as having the cleanest e-liquid on the market.

Below is a brief description on each ingredient used in E Liquid:

* Nicotine is a nitrogen containing chemical – an alkaloid (a naturally occurring compound) which is made from several different plants including the tobacco plant. Nicotine is highly addictive and is both a sedative and stimulant.

Glycerol is a simple polyol (sugar alcohol) which is colorless, odorless liquid which is sweet tasting and of low toxicity. It is used for formulations as it works well to bind a number of elements together. Glycerol is used in many products such as mouthwashes, cough syrups, as a thickening agent in liqueurs and skin care products.

Deionised Water is water that has had most of its mineral irons removed such as sodium, calcium, iron, copper, chloride and sulfate. The process produces a high purity water that is generally similar to distilled water.

Ethyl Maltol is a organic compound which is a common flavorant used in the food, tobacco, confectionery,beverage and fragrance industry. It is a white chemical solid with a sweet smell.

Propylene Glycol is a organic compound which is colorless, clear, faintly sweet taste and able to attract and hold water molecules. Propylene Glycol is considered generally recognized as safe by the U.S Food and Drug Administration and is used as a solvent and preservative in food and tobacco products.

What happens to the E Liquid?

The e liquid is heated by the atomizer within the electronic cigarette this in turn delivers the sensation, taste and feel of smoking. E liquid will naturally run out once you have inhaled the substance a number of times, when this happens you either buy more cartridges or refill bottles of e-liquid depending on your smoking device. For a list of companies that sell cartridges I have done a separate article on this, but most companies on this list also sell cartridges.

E Liquid Strength

The strength of e liquid depends on the volume of nicotine within a bottle or cartridge. It can vary and so when it comes to selecting the right e liquid its important to know the strength you will be inhaling.

You will almost certainly want to pick a strength which is currently tailored to your own smoking habits. Nicotine contained in e-liquid is measured in milligrams of nicotine per millimeter (mg/ml).

6 mg/ml = 0.6% nicotineThis strength would be for casual/light smokers who may only have a cigarette a few times a day.

12 mg/ml= 1.2% nicotine: This strength is usually the most common. This for people who smoke up to a packet a day of lights or half a packet of normal strength cigarettes.

18 mg/ml = 1.8% nicotine: Finally this strength is for smokers who smoke a packet a day of normal strength cigarettes.

Within electronic cigarettes the strength for one disposable electronic cigarette can vary but usually the range is 0.0, 0.6, 1, 1.4, 1.8, 3 (%) and this is equivalent to 2 packets of 20 traditional cigarettes. This allows someone dependent on which disposable electronic cigarette you have used to inhale between 300 to 500 times before it runs out.

It must be pointed out that when comparing electronic cigarettes to tobacco cigarettes, tobacco cigarettes are often much more stronger (up to 10x) than which they state on the packet, due to a different calculation they use. The tobacco companies use labeling on cigarettes that reflect the average metabolized nicotine per cigarette not the actual nicotine content which is the current method of denoting e liquid nicotine content.

For someone who smokes around 20 cigarettes a day 18mg/ml is a good starting point on your journey to stop smoking. Off course heavy smokers will find a much higher nicotine concentration to their liking.

E Liquid Flavors

The common flavors are tobacco and menthol but they also come in a range of flavors such as blackcurrant, cherry, mango, cappuccino, mint choc chip, peppermint, banana, spearmint and strawberry.

Below is a list of companies that sell E Liquid:

1. www.intellicig.com

intellicig e liquid 1

Intellicig is a successful UK company which manufacturers its own products and uses ECOpure e-liquid (one of the cleanest and purest e-liquids available) in all its products. It was bought by British American Tobacco in 2012.

2. www.ecigwizard.com


ECig Wizard is a UK company that specialise in clearomizers and e liquid. Established since 2011 they claim that they are the largest wholesale and retail supplier in the UK for electronic cigarettes, e liquid and accessories. Worth checking them out!

3. www.apolloecigs.co.uk

apolloecigs e liquid

Apolloecigs is a supplier of electronic cigarettes and e-liquid and produce products in their own manufacturing facility. All products come with a 1 year warranty.

4. www.volcano-ecigs.co.uk


Volcano was founded in 2009 and has grown into one of the world’s leading brands of e cigarettes. Based in the U.S state of Hawaii they have a UK site for our UK readers as well, so worth checking them out.

5. www.neatcigs.com

 neatcigs cherry

Neat Cigs is a UK company who are known for making their own e liquid in the UK. This means consumers have a certain level of confidence when buying their products, this is reflected in the large following they have on social networks. They offer a nice selection of e liquid flavors.

6. www.vapourlites.com

Vapourlites E-Liquid

Vapourlites is one of the biggest established brands in the UK. They stock in some very big high street stores and are also the number one choice for pharmacies in the UK. Want 15% OFF? use this discount code on your next order: ECGO15

7. www.buyv2cigs.co.uk or for U.S readers go to the U.S site www.v2cigs.com

buyv2cigs e liquid

Buyv2cigs is a UK company based in Peterborough. They are the licensed U.K distributor for the U.S brand ‘V2 Cigs’. They sell the V2 Cigs range of electronic cigarettes one of the most popular brands in the U.S. V2 Cigs are often ranked as the number 1 online ecig brand.

8. www.ecigarettedirect.co.uk 


Ecigarette Direct is a UK company who have been going since 2008 and can proudly say that they are a member of the Electronic Cigarette Industry Trade Association (there are only 10 UK companies who are members of this association). They have been featured in The Mail, Daily Express, The People,  The Scotsman, Hello Magazine and Huffington Post to name a few. They sell the ‘Halo’ brand of e cigarette.

9. www.prestige-vaping.co.uk


Prestige-Vaping is a very large UK company which distributes its premium products to some of the biggest retailers in the UK. You can buy direct on their website and they have over 106,000 likes on Facebook. Want 10% OFF? use this exclusive discount code just for ECigaretteUK readers on your next order: PRESTIGE65

10. www.eliquidworld.co.uk

eliquidworld e liquid

Eliquid World is UK based internet company that sell a range of products notably e liquid.

11. www.enjuice.com

enjuice e liquid

Enjuice is a UK company that source all their ingredients from Europe. A unique premium quality of flavors on offer they have one of the biggest choices out there on the market. If you would like 5% off your next order then use this discount code: ENJ712

12. www.ukecigstore.com

ukecigstore e-liquid

UKecigstore is a popular website for UK buyers. They share close relationships with leading electronic cigarette companies allowing their customers to benefit from competitive prices.

13. www.liberro.co.uk


Liberro a UK company was founded in 2008 and  since then it has grown to a large size. The company has its own shop which it opened in 2012 and have sold to many happy customers from around the world. They sell a large range of their own products including E Cigars and E Pipes!

14. www.henleycigs.com

henley cigs e liquid

Henley Cigs is a premium brand which is garnering a strong following. The company is based In New York and has a very sleek website.

15. www.vaporzone.com

vaporzone e liquid

VaporZone is a company based in the U.S. They currently have a number of their own stores and have a strong following. They have a wide range of e liquid flavors and you can even make your own flavors.

16. www.bloog.com

bloog e liquid

Bloog was founded in 2008 as the electronic cigarette industry just started to emerge. Based in New Jersey in the U.S they sell a range of products and e-liquids.

17. www.vaporking.com

vaporking-eliquidVaporKing is a U.S company which has a decent following. They have a decent selection of  e-liquids to buy.

18. www.vaporin.com

vaporin e liquid

Vaporin says that it is ‘rated as the best electronic cigarette on the market’. Bold claims, certainly worth checking out this U.S brand based in Miami and their e liquid range.

19.  www.vipelectroniccigarette.co.uk

vip electronic cigarette e liquidVIP Electronic Cigarette is one of the largest brands in the UK and worldwide. You may have seen a recent t.v advert from them and they are owned by British American Tobacco.